Organization Schema Generator

Create valid Organization schema markup with your logo, website, social profiles and contact point — the markup that helps shape your brand’s Google knowledge panel.

Details

Advanced & recommended fields

JSON-LD output

How to use organization schema markup

Organization schema is structured data that describes your company or brand as an entity. The most important reason to add it is the schema logo: Google uses the logo property to understand which image represents your organization in search features like the knowledge panel.

This organization schema generator outputs clean JSON-LD. The only required field is name, but you should also provide your url, a logo URL, your social and authoritative profile links via sameAs, and a contactPoint for support.

Why sameAs matters

The sameAs property is an array of URLs that point to other authoritative profiles for the same entity — your Twitter/X, LinkedIn, Facebook, YouTube and Wikipedia pages. These links help Google reconcile your brand across the web and strengthen your entity.

Where to place it

Add this Organization markup once, on your homepage. Use the Local Business generator instead if you have a physical storefront, and the Article generator to mark up the same organization as a content publisher. Verify the final output with our schema markup checker.

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