Event Schema Generator

How to use event schema markup

Event schema is structured data that describes a scheduled event — a concert, workshop, webinar or festival. Valid event structured data makes your pages eligible for Google's event experiences, where events appear with their date, location and ticket link.

This generator supports in-person, online and mixed events. The required fields are name, startDate and a location. For online events the tool emits a VirtualLocation with your event URL; for in-person events it emits a Place with a full address.

Recommended event properties

• endDate, image and description for a complete listing.
• offers — ticket price, currency, availability and a purchase url.
• performer and organizer to credit who's involved.
• eventStatus and eventAttendanceMode — important for keeping listings accurate.

Use ISO 8601 dates with a timezone offset so the times are unambiguous. After building your Google event schema, validate it with our schema checker before publishing.